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Confession: when ChatGPT launched at the back end of 2022, I PANICKED. As a copywriter for website content, I felt doomed. I imagined every single one of my clients dumping me for a robot who’d do the job for free.
I wasn’t alone in my panic spiral, either — freelance copywriters UK-wide (and probably globally) were experiencing the same worries, and the copywriter Facebook groups I’m in were awash with skilled writers thinking of throwing the freelance towel in.
Fast-forward to October 2025, and as I write this blog, I’m busier than ever. I still have a couple of the clients I was working with back in 2022 when my robot fears were at their worst, and I’ve picked up several wonderful new clients since then, too. One thing I’ve noticed over the past couple of years is that AI ain’t all that. I’m no longer worried about a robot stealing my job (at least not for a few years), and here’s why…
Maybe I’m lucky and just so happen to have clients who understand the importance of original, carefully written content, but I haven’t lost a single contract since language models like ChatGPT went mainstream.
Two of my regular clients recently sent emails saying that they are wholeheartedly against AI-generated content and wouldn’t continue working with me if they found out I wasn’t writing their copy myself. One even made me sign a contract to confirm that I wouldn’t get a robot to do my job for me (which I happily signed).
And it’s not just my long-standing clients that are anti-AI. A recent new client said she’d chosen to work with Good Egg because she could tell we care and wouldn’t just get ChatGPT to do our job for us. She said she didn’t want her web copy to seem like a robot had written it and knew we’d do a much better job at creating content that connects with her target audience.
It’s all too easy for me as a copywriter to sit here and tell you that you should hire a real person for your content writing needs. So, I’ve put my scientist hat on to test my hypothesis that human writers are better than robot ones.
No. A writer friend of mine had the idea to ask ChatGPT whether the content it produces is original, so I thought I’d give it a try. Plagiarism is one of the most cited reasons for folks not wanting to use language models like ChatGPT, and many of us worry that the content it churns out will sound exactly like everyone else’s. If you’re concerned about that, you’re right to be. See the image below for ChatGPT’s take on whether or not it produces original content (TLDR: it kinda doesn’t).
No. It’s also worth noting that entering confidential info into an AI machine is a BAD idea. Samsung is the best-known example of this mega error — employees at the tech company were attempting to debug code and summarise internal meeting notes by copying them into ChatGPT. Everything you share with AI is retained to train the model, so do not trust it with your secrets!
No. I think we can all agree that professional content writers are capable of creating some pretty gorgeous copy, but can artificial intelligence do the same? ChatGPT doesn’t seem to back its abilities with the same conviction that I back mine. In its own words, “copywriters bring creativity, industry knowledge, and often a deep understanding of human psychology to their work”. Two right, robot!
As a copywriter for website content, it’ll come as no surprise that I think you should hire a copywriter for website content. Getting a professional to take charge of your words will always garner the best results, and (at least for now) no robot can match the empathy and creativity of human copywriters.
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