

Wherever possible, we try to avoid using tech jargon at Good Egg HQ, but when talking about SEO, it's unavoidable.
Here are a few key terms you might have spotted on this page…
A week or two before the chosen glow-up day, we’ll schedule a planning meeting to talk about your business, industry, and ideal clients. We’ll look at your website and chat about your main concerns, and we’ll also discuss any additional info needed from you.
This is an intensive day where we’ll get lots ticked off.
Whilst Sophie will be beavering away all day, you don't need to be glued to your laptop. You’ll just need to be around for a quick check-in via email or WhatsApp for an SEO update.
At the end of the day, you’ll receive your glow-up doc that contains:
Sophie will be on hand to support you once the glow-up day is complete!
You’ll have the option of a 60-minute review call once you’ve updated your copy, or a 30-minute call before and after you optimise it, if that’s your preference.
I contacted Sophie and Holly to improve my client’s website performance.
Not only did they exceed expectations by delivering a navigable, sophisticated website that is driving increased traffic in the first month of completion, but they were a total joy to work with from start to finish.
This service is completely customisable to ensure you get the most out of the day.
Typically, a glow-up day includes:
You can book a full day of Sophie’s time to get all of the above, or, if you also need web design support, you can split the time to have half a day with Holly, our web lead, too.
Send us a message with your top copy, SEO, and website priorities, and we’ll let you know what we can tick off in a day.
Sophie is co-founder of Good Egg and our copy, content & SEO lead.
She’s been working in digital media for 14+ years and has specialised in copy and content writing for almost a decade. With an eye for detail, a fondness for tone of voice, and loads of SEO smarts, Sophie is your one-stop shop for creating copy that your ideal audience will love.
Find out more about Sophie, meet co-founder and web lead Holly, and read about what it’s like to work with Good Egg 👇🏻

I recently had the pleasure of working with Sophie to create the perfect copy for my bridal hair and makeup business, and I couldn’t be more thrilled with the results! Her creative flair and attention to detail truly brought my vision to life.
The copy she delivered was not only beautifully written but also captured the elegance and romance of our services- better than I could ever have imagined.
— Tash, Margot + Lace
Here’s how Chloe (The Chatty Freelancer) was feeling about her copy and SEO before our glow-up:
“Copy overwhelms me so much! The dream is to have someone be able to communicate my services with SEO optimisation, but keep my personality. Such a hard balance to strike 😆”.
Sophie spent a full day deep-diving into Chloe’s copy and SEO.
This is how Chloe felt after receiving her copy and SEO glow-up doc:
“Oh my goodness Sophie I could kiss you!!! This is incredible, thank you so much. It’s put a little pep back in my step. Can’t wait to start applying these changes”.
We offer a range of bespoke copywriting services, including from-scratch web copy, tone of voice development, SEO strategy and optimisation, and blog-writing.
Our services are designed and priced to make them accessible to solopreneurs and small businesses, and all of our packages are tailored to your biz to deliver maximum value.
Yes please! We’ll be here to help long after the glow-up is complete.
You can book more of Sophie’s time — as an existing client, you’ll get a reduced price of £350 for a full day or £175 for a half day.
Or you can book a free 15-minute call if you just need a quick bit of advice.
We split the payment into two to make it easier on your cashflow. You’ll receive an invoice for 50% when you book, and this deposit will secure your date in our schedule. The final 50% of the fee is due on the day itself.
We know that life can be hectic and plans can change, so we’ll be happy to reschedule your copy and SEO glow-up as long as we have two working days’ notice.
The rescheduled date must be within 90 days of the original booking date. Bookings can only be rescheduled up to two times, and we don’t offer refunds once the deposit has been paid.
Whether you want to get cracking asap or you’d like to get a date in the diary for next month/quarter, get in touch today to secure your spot.

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