What Does it Mean to Be a Good Egg?

Inclusive & accessible

Good Egg is a queer, feminist, women-owned business.

We are pro trans rights, pro-choice, and pro sex work. We recognise that the work of being anti-racist is a lifelong (and very necessary) commitment, and we believe that no human is illegal.

We prioritise inclusivity and accessibility when writing copy and building websites. We always do our best to ensure that our work reflects our diverse society and can be enjoyed by everyone.

Sustainable

We are committed to using sustainable practices wherever possible. The tools and software we use have all been chosen for their green credentials, and we choose not to work with industries that don’t share our eco-friendly outlook.

Our website is hosted with Krystal, who run on 100% renewable energy and plant a tree per month for every Krystal customer.

People-focused

We are committed to donating a portion of our profits to causes we are passionate about.

Charities we have donated to include Mermaids, a UK-based charity supporting trans, non-binary, and gender questioning children and their families, and Nomi Network, an international charity creating pathways to safe employment that empower women and girls to break cycles of exploitation.

Anti-corporate

We care more about how doing business feels than how impressive our bank account looks, and you’ll never see us overquoting or underdelivering.

We prioritise working with solopreneurs and small companies run by marginalised people, and we aim to keep our prices at an accessible level for folks who need a helping hand growing their business.

Anti-AI

The rise of artificial intelligence concerns us greatly, from the threat it poses to creativity and inclusivity to the harm it is causing to the planet. We are proudly anti-generative AI, and you will never receive robot-generated content from us.