Website Design Definitions — Good Egg’s Guide to Decoding Website Jargon
DIYing your website or working with a web designer and feeling LOST? Decode the jargon with Good Egg’s guide to the must-know website design definitions.
Cheers to you, fellow small business owner
Web Design & Copywriting Resources
Welcome to our lil corner of the internet, where we share the resources we’ve developed to help fellow small business owners nail their copy and web design.
Resources Galore!
Newsletter
A fortnightly email full of handy tips, honest tales, and lots of solidarity from two feelings-led gals trying to gently grow a business
Blog
Your one-stop website and copywriting resource — written by Eggs, not robots (Good Egg is proudly a generative AI-free zone)
Freebies
Free training and downloads designed to give you the skills and confidence to write your own copy and manage your own website
Say Hello with a Free Sample Call
Our 15-minute virtual drop-in sessions are bite-sized free samples of our copywriting, SEO, and web design services for small businesses.
Whether you need a hand with tricky website tasks, advice on boosting your SEO strategy, or a second pair of eyes on copy you’ve written yourself, we’re the Eggs for the job!
There’s no obligation to sign up for any of our paid-for services before or after the call.
Just book a spot in our calendar, pop the kettle on, and let’s chat ☕️
Our Latest Blogs
Cracking reads from two gals sharing everything they know about copywriting, SEO, and web design. Expect info-packed how-to guides, tried and tested website and copywriting resources, and lots of jargon-free advice. And absolutely no AI slop.
Proven Ways to Keep Your Brand Cohesive on Social Media
Consistency doesn’t start on social media; it starts with knowing your brand inside and out. Find out more in this guest post from Adobe.
Diverse Stock Images: 10 Free Image Libraries For Inclusive Websites
Download free diverse stock images from 10 high-quality websites. These inclusive photos span age, gender, ethnicity, disabilities, and more.
Should You Use AI or Hire a Copywriter for Website Content?
AI-generated content might seem like a handy shortcut, but it ain't all that. Here’s why hiring a copywriter for website content might be a better bet.
Tone of Voice Guide: How to Adjust Your Brand Voice for Different Stages of the Buyer Journey
Read the Good Egg tone of voice guide on how to talk to your audience at every buyer stage.
Tone of Voice Documents — What Are They and Why Does Your Business Need One?
A tone of voice document is as important to your business’s brand as having a logo. Discover everything you need to know about voice guidelines.
Language Matters: Exploring Different Types of Tone of Voice for Brands
Exploring language and different types of tone of voice can take your business’s marketing from zero to hero. Find out why here.
Ideal Customer Profile vs Buyer Persona
You might have heard of ideal customer profiles and buyer personas, but are you clear on the differences between them?
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A web design and copywriting duo putting the joy back into building a website.
Working and travelling worldwide, but proudly based in Yorkshire
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